THE MVP OF SPORTS RETAIL

JANUARY 22-24, 2025 / LAS VEGAS CONVENTION CENTER

LEVEL UP YOUR SPORTS RETAIL GAME

The definitive destination to source sports licensed merchandise and the only trade event dedicated to the collegiate and professional sports markets.

ONE-STOP SHOP EVENT

Perfect for anyone selling sports licensed merchandise in their stores or online.

✔ Sporting Goods Stores

✔ Mass Market Retailers

✔ Warehouse/Wholesale Clubs

✔ Licensed Specialty Shops

✔ Sports Venues & Concessionaires

✔ Drug & Convenience Stores

✔ College Book Stores

✔ Collegiate Licensing Departments

✔ Professional Teams and Leagues

✔ Department Stores

✔ Collectibles/Gift Stores

✔ Discount Stores

✔ Gift Shops

✔ Fan Shops

✔ Online Retailers

✔ And more

"The Tailgate show is a great way to find out what is up and coming for the year ahead. It's a great way to make new connections and re-connect with current vendors. It's a great way to be able to see and touch the products you will be ordering."

APPLY FOR YOUR SPOT

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Past Attendees

Retailers

Amazon

Burlington Coat Factory

Zappos.com

Kohl’s

belk

Groupon

Pro Image Sports

Costco Wholesale

H-E-B

Follett

Academy Sports Outdoors

Barnes & Noble College

TJMaxx

Lids

Rank Rally

Rally House

Target

Colleges

Baylor University

Yale University

Texas Christian University

University of Arizona

Louisiana State University

Michigan State University

UCLA

Michigan State

Texas A&M University

University of Utah

Wake Forest University

University of Arkansas

University of Tennessee

Duke University

University of Florida

and many more…

Why Attend this event?

Discover. Meet. Learn. Shop. Save.

License to Buy Program

Earn cash back on orders placed at the show. Last year we paid out over $125,000 to attendees just like you!

300+ exhibitors in all product categories

Accessories, Apparel, Collectibles & Trading Cards, Footwear, Gifts & Novelties, Headwear, Home Furnishings & Housewares, Imprinted/ Embroidered Items, Picnic/Tailgaiting, Sports Equipment, Stationery & School Supplies, Toys & Games

Order Writing

Get access to show specials, new products, and latest trends as you meet face-to-face with new and existing vendors.

Networking

Join your industry colleagues at our hosted Opening Night Party designed to make networking fun and effortless. Meet other retailers, leagues, and schools.

Perfect Timing

Our event is held every year in early January, purposefully aligning with retailers order writing strategies for the rest of the year. Allowing you to be ahead of the sales season.

Budgets are tight. Get the best value for your time.

Whether you’re looking to stock your store with sports licensed merchandise on the collegiate or pro sports level, the Sports Licensing & Tailgate show is your one-stop shop. Find unique licensed items and trending designs in the New Product Zone and curated areas across the show floor — from apparel to glassware to collectibles and everything in between — to keep your selection fresh and customers coming back for more.

We’ve created the best show, with the most value for the entire sports licensed industry - come experience it for yourself!